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  • Case Study
Precision Meta Ads Drive 700+ Conversions

Toni & Guy Essensuals Eluru with Ultra-Low Cost.

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Industry
Salon
Services
Meta Ads
  • About The Client

Toni & Guy Essensuals Salon

Toni & Guy Essensuals Salon in Eluru is a branch of the globally recognized salon chain, known for delivering premium hair, beauty, and grooming services. The salon prides itself on its commitment to world-class standards and highly trained stylists, offering a superior, modern experience for both male and female clientele in the local market.

₹13.52

low Cost per Result

10-20 km

Hyper-local targeting

700+

high-quality message leads
  • The Challenges
The salon faced challenges with limited online visibility and a competitive local market, leading to high cost-per-impression in previous efforts.

Limited online presence wasn't effectively driving inquiries.

High competition with similar premium seasonal offers.

Earlier ads had high CPMs and low message conversion rates.

Need for a strategy to maintain efficiency with a moderate budget.

  • The Vision
The salon aimed to boost local visibility and footfall by promoting seasonal offers across Meta platforms and converting online interest into direct inquiries.

Generate direct WhatsApp and message-based leads.

Promote seasonal bridal and grooming offers.

Increase local brand recall and trust in Eluru.

Achieve maximum conversions at minimal cost.

  • Services Provided
Meta Ads
UI/UX Design
PPC
SEO
  • Our Approach
NTQS executed a performance-first Meta Ads strategy, combining precision geo-targeting with highly elegant and optimized creative content to maximize efficiency.
Targeted campaign mix focused on offers and messaging.
Creative direction utilizing elegant salon and transformation visuals.
Hyper-local targeting (10-20 km radius) of the Eluru audience.

Continuous cost-per-result optimization and creative recycling

  • Client Impact
The optimized Google Business Profile delivered significant positive impacts forAuthenticquin Soumya:
Generated over 700 high-quality message leads.
Achieved an exceptionally low Cost per Result (₹13.52).
Strongly increased walk-in inquiries and appointment bookings
Significantly improved brand awareness in the Eluru locality.
  • Before and After

NTQS Digital Insight

The Toni & Guy Essentials campaign confirms that premium local service providers should prioritize the bottom-funnel conversion goal, particularly WhatsApp messaging. We achieved an incredible cost efficiency by combining sophisticated, superior creatives with relentless performance monitoring, turning a small ad spend into a steady, potent flow of client inquiries and foot traffic.
Before
After
Before
After
Before
After