Scaling Education Leads: NTQS Digital Delivered 1,600+ High-Intent Enquiries via Meta and Google Ads
Boston Institute of Analytics
Boston Institute of Analytics, located in Dilshuknagar is a premier training powerhouse specializing in elite career-focused programs like Data Science and Cyber Security. Catering to students, fresh graduates, and working professionals, they bridge the skills gap through sophisticated offline masterclasses and online modules. Their mission is to empower the next generation of tech leaders with practical, industry-aligned expertise in an increasingly competitive global landscape.
Meta Ads Performance
1,100+
Total Leads Enquiries
1.1M+
Reach/Impressions
₹84 – ₹199
Cost Per Lead (Avg)
660+
Engagement
Google Ads Performance
840+
Total Leads Conversions
1.35k+
Reach/Impressions
High-Intent
Cost Per Lead
10,400+
Engagement
To become the leading destination for technical upskilling in Dilsukhnagar by providing accessible, high-quality professional training and career placement.
1. Establish a dominant local digital presence.
2. Bridge the gap between education and employment.
3. Scale enrollment for diverse technical disciplines.
4. Foster a community of skilled data professionals.
5. Deliver consistent value through offline masterclasses.
Boston Institute had low visibility, fewer students contacting, and less promotion of courses.
Limited Online Presence
Low Lead Generation
Underexposed Offerings
Engagement/Reach
NTQS Digital implemented a dual-platform funnel designed to capture interest at the discovery stage and convert users at the point of high intent.
Granular Campaign Segmentation: Created dedicated ad sets for each specific course.
Lead Form Optimization: Utilized native Meta forms to minimize user friction.
Intent-Based Search: Targeted high-converting keywords on Google Ads for immediate demand.
Creative Customization: Developed program-specific visuals rather than generic brand imagery.
Dynamic Budget Allocation: Distributed spend based on real-time performance and course demand.
Our structured campaigns transformed the institute's recruitment pipeline, resulting in a predictable and scalable enrollment model.
Achieved a steady, daily flow of qualified enquiries.
Drastically improved control over marketing spend and CPL.
Enhanced brand visibility among local graduates and professionals.
Created a robust database for future remarketing and nurturing.
NTQS Insight
Education brands thrive by moving beyond short-term “bursts” to a dual-platform ecosystem. By synchronizing Meta’s “Discovery Engine” (1.1M+ reach) with Google’s “Harvesting Tool” (10.4K+ clicks), we scaled Boston Institute to 840 high-intent conversions. This synergy transforms awareness into a predictable, long-term enrollment machine, maintaining a perfect balance of lead volume and quality.
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