Rapid Launch Success:
NTQS Digital Generates 3.5 Lakh+ Impressions for New Green Trends Salon.
About The Client.
Vayuv Engineering Services
Green Trends Unisex Salon, located in Gajuwaka, is part of India’s leading network of over 375 expert salons. They are trusted for delivering professional hair and beauty services, including haircuts, keratin treatments, facials, and specialized bridal makeup, using premium global products. Their focus is on personalized, luxurious makeovers and self-care experiences for the modern consumer.
3.5 Lakh+
Impressions
₹2,540+
Ad Spend
20+
Leads Generated
3.3 Lakh+
Reach
Client's Vision
To quickly establish the newly launched Gajuwaka branch as the preferred local destination for premium hair and beauty services.
1. Become the top-of-mind salon in Gajuwaka.
2. Attract significant initial walk-ins.
3. Build a strong base of first-time customers.
4. Showcase professional expertise and services.
The Challenges
The primary challenge was rapidly gaining visibility and generating foot traffic for a new salon in the highly competitive local market of Gajuwaka.
Low initial brand awareness.
High local market competition.
Need for immediate walk-ins.
Generating measurable launch leads.
Our Approach
NTQS Digital executed a highly localized Meta Ads campaign, combining both awareness and lead-generation objectives to ensure maximum local impact and direct inquiries.
Executed Local Meta Ads (Facebook/Instagram).
Targeted a precise 3-4 km radius around the Gajuwaka location.
Highlighted premium services and exclusive launch offers.
Used visually compelling creatives for high engagement.
Client Impact
Green Trends successfully built an immediate market presence, translating ad visibility into valuable customer inquiries and a strong opening foundation for long-term growth.
Generated multiple quality customer leads
Achieved consistent local engagement.
Established significant brand exposure immediately.
Set a strong foundation for loyal customer growth.
NTQS Digital Insight
This case proves that for location-dependent businesses like salons, hyper-localized Meta Ads are an essential launch tool. By combining awareness campaigns with direct lead generation and focusing the budget tightly on a high-potential radius, we can rapidly drive immense brand exposure (3.5 Lakh+ Impressions) for minimal spend. Strong visual branding paired with clear offers is the key to converting curious scrollers into valuable walk-in customers during the crucial grand opening phase.
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