Driving Salon Walk-ins and Bookings
NTQS Digital's Localized Meta Ads Strategy for Naturals Salon's Multi-City Growth.
About The Client.
Natural Salon's
Naturals Salon is a premier name in India’s leading chain of professional beauty, haircare, and bridal services. Serving both men and women, the salon is celebrated for its expert stylists, modern treatments, and commitment to delivering a personalized, premium experience for every customer. The local branches in Gudur, Anakapalle, Amalapuram, Karakambadi, Kandukur, and Tirupati uphold the brand’s reputation for excellence in the Beauty and Spa industry.
1000+
High-Quality Leads
₹37.29
Cost Per Conversation
4.5X
Conversion ratio
12.9 Lakh
unique users across three locations
Client's Vision
Naturals sought to leverage Meta platforms to transform digital visibility into tangible business growth and real-world transactions.
1. Increase brand engagement on Meta platforms.
2. Drive awareness of premium services and offers.
3. Convert online attention into real-world walk-ins.
4. Boost direct appointment bookings (via WhatsApp/Website).
The Challenges
NTQS faced challenges balancing high competition and low organic engagement with the need for
controlled spend and high conversion efficiency.
Low Traction
High Competition
Cost Efficiency
Differentiation
Our Approach
NTQS implemented a data-driven, localized full-funnel strategy, integrating targeted outreach, high-impact creatives, and continuous performance optimization across Meta Ads.
Full-funnel campaign framework (Awareness, Engagement, Conversion).
Hyper-local Geo-targeting (15-20 km radius) and deep audience segmentation.
High-impact creatives: Bold visuals, real transformations, and influencer content.
Conversion focus via WhatsApp Messaging Ads and clear CTAs.
Continuous optimization to reduce Cost Per Result (CPR).
Client Impact
The localized approach delivered excellent conversion rates, translating digital spend into sustainable business growth and high-quality leads.
1000+ Qualified Leads: Over a thousand direct appointment conversations were generated.
Cost-Effective Conversions: Achieved high-intent results with a Cost Per Conversation as low as ₹37.29.
Brand Awareness: Total reach across three locations surpassed 12.9 Lakh unique users.
Enhanced Engagement: Organic views and follower count saw a significant boost, supporting the ad campaigns.
NTQS Digital Insight
Successfully driving conversions for multi-location businesses like Naturals requires hyper-local relevance across creative and targeting. We found that the key was in pairing high-quality, emotionally resonant visual content (like before-and-after videos) with campaign frameworks tailored to the local calendar (festivals, wedding season, student offers). This laser-focused approach, combined with aggressive optimization to achieve low Cost per Result, enabled the brand to dominate local competition and convert digital engagement into steady, measurable foot traffic.
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