About The Client.
Prakash - Physionest
Physionest is a dedicated provider of at-home physiotherapy services located in Bengaluru. Their core mission is to deliver convenient and effective rehabilitation directly to patients’ homes. They aimed to efficiently and cost-effectively acquire new patients, seeking a strategic partner capable of understanding their specific target audience and implementing data-driven campaigns.
890+
Clicks
20K+
Impressions
95+
Conversions
Client's Vision
Physionest’s primary goal was to significantly expand its patient base and business specifically to:
1. Increase patient acquisition efficiently.
2. Generate a high volume of qualified leads.
3. Optimize return on ad spend.
4. Drive sustainable and impactful business growth.
The Challenges
NTQS identified several critical challenges for Physionest:
Poor keyword selection
Irrelevant website traffic
High costs per click (CPC)
Ineffective ad copy
Our Approach
NTQS implemented a refined Google Ads strategy to address Physionest's challenges and optimize patient acquisition:
Conducted in-depth keyword research for highly relevant terms.
Implemented negative keywords to filter out irrelevant traffic.
Developed compelling and benefit-driven ad copy for higher click-through rates.
Continuously optimized bidding strategies to lower Cost Per Click (CPC).
Utilized conversion tracking to identify high-performing campaigns.
Client Impact
The data-driven Google Ads strategy delivered significant positive impacts for Physionest:
Efficient Patient Growth: Generated 95+ high-quality patient conversions.
Optimized Ad Spend: Achieved lower cost per acquisition for new patients.
Enhanced Brand Awareness: Increased overall visibility across relevant searches.
Improved Traffic Quality: Attracted highly targeted and relevant potential patients.
NTQS Digital Insight
This case study demonstrates NTQS’s expertise in delivering measurable results through precise Google Ads strategies. By meticulously addressing challenges like poor keyword selection and high CPC, we enabled Physionest to acquire high-quality leads cost-effectively. Our data-driven approach significantly boosted their conversions, brand awareness, and overall business growth in the competitive healthcare sector.
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