About The Client.
Rose Beauty Parlour
The Rose Beauty Parlour is a premier women’s beauty salon in Vijayawada, Andhra Pradesh, renowned for its exceptional bridal makeup services and extensive range of beauty treatments. With a strong focus on quality and customer satisfaction, it has established itself as a leading destination for women seeking professional beauty care in the region.
65+
Google Reviews increased
80%
GMB Call increased
4.5X
Conversion ratio
45 Days
Duration
Client's Vision
The Rose Beauty Parlour aimed to significantly enhance its online presence and local reach, specifically to:
1. Target their ideal female clientele effectively.
2. Establish a robust and appealing online brand.
3. Prevent irrelevant inquiries for male spa services.
4. Enhance their reputation in a highly competitive market.
The Challenges
The Rose Beauty Parlour faced critical digital hurdles, including:
Low lead count
No dedicated Website
Unwanted calls from men
Low social media followers
Our Approach
NTQS implemented a focused Local SEO strategy to address these challenges and elevate The Rose Beauty Parlour's digital footprint:
Optimized Google My Business (GMB) profile for local search
Implemented precise keyword targeting for beauty services.
Strategically managed GMB categories and service listings to deter unwanted calls.
Encouraged genuine customer reviews to boost online reputation.
Leveraged local citations to enhance search visibility.
Client Impact
The strategic local SEO efforts delivered significant positive impacts for The Rose Beauty Parlour:
Boosted Local Visibility: Gained dominant presence in local search results.
Enhanced Reputation: Accumulated 65+ new positive Google Reviews.
Increased Foot Traffic: Saw an 80% surge in GMB-driven phone calls.
Accelerated Growth: Achieved a remarkable 4.5X increase in conversion ratio.
NTQS Digital Insight
This case study highlights NTQS’s expertise in hyper-local digital marketing. Through targeted Local SEO, we transformed The Rose Beauty Parlour’s online presence, solving specific challenges. Our strategy delivered tangible results, significantly boosting their reputation, local calls, and business growth in Vijayawada.
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