Precision Meta Ads Drive 700+ Conversions
Toni & Guy Essensuals Eluru with Ultra-Low Cost.
About The Client.
Toni & Guy Essensuals Salon
Toni & Guy Essensuals Salon in Eluru is a branch of the globally recognized salon chain, known for delivering premium hair, beauty, and grooming services. The salon prides itself on its commitment to world-class standards and highly trained stylists, offering a superior, modern experience for both male and female clientele in the local market.
₹13.52
low Cost per Result
10-20 km
Hyper-local targeting
700+
high-quality message leads
Client's Vision
The salon aimed to boost local visibility and footfall by promoting seasonal offers across Meta platforms and converting online interest into direct inquiries.
1. Generate direct WhatsApp and message-based leads.
2. Promote seasonal bridal and grooming offers.
3. Increase local brand recall and trust in Eluru.
4. Achieve maximum conversions at minimal cost.
The Challenges
The salon faced challenges with limited online visibility and a competitive local market, leading to high cost-per-impression in previous efforts.
Limited online presence wasn't effectively driving inquiries.
High competition with similar premium seasonal offers.
Earlier ads had high CPMs and low message conversion rates.
Need for a strategy to maintain efficiency with a moderate budget.
Our Approach
NTQS executed a performance-first Meta Ads strategy, combining precision geo-targeting with highly elegant and optimized creative content to maximize efficiency.
Targeted campaign mix focused on offers and messaging.
Creative direction utilizing elegant salon and transformation visuals.
Hyper-local targeting (10-20 km radius) of the Eluru audience.
Continuous cost-per-result optimization and creative recycling.
Client Impact
The campaign successfully converted digital engagement into tangible business growth, establishing a reliable flow of leads for the salon.
Generated over 700 high-quality message leads.
Achieved an exceptionally low Cost per Result (₹13.52).
Strongly increased walk-in inquiries and appointment bookings
Significantly improved brand awareness in the Eluru locality.
NTQS Digital Insight
The Toni & Guy Essentials campaign confirms that premium local service providers should prioritize the bottom-funnel conversion goal, particularly WhatsApp messaging. We achieved an incredible cost efficiency by combining sophisticated, superior creatives with relentless performance monitoring, turning a small ad spend into a steady, potent flow of client inquiries and foot traffic.
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